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Frequently Asked Questions

Here you’ll find answers to the questions we receive most often.

Don’t see your question? Contact us.

General

We absolutely love looking at the beautiful baby pictures our consumers send to us; however, all casting for our advertising is coordinated through our advertising agencies. These agencies in turn work with many professional talent agencies in selecting models used for our ads. We do not choose any of the models. You might want to contact a reputable modeling agency in your area to pursue your idea of having your child in advertising.

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In compliance with the rules of the Federal Occupational Safety and Health Administration (OSHA), we provide Material Safety Data Sheets for all products that require them. Either email us through "Contact Us" or call us toll free at 866-565-2229 from 8 a.m. to 8 p.m. EST, Monday through Friday. Be sure to include the specific product name(s) for which you require an MSDS. The MSDSs should arrive within –2 to 3 weeks. Unfortunately, we do not fax or email copies of the MSDSs.

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Thanks for thinking of us; however, for security reasons, we do not accept pictures, attachments or downloaded files from the Internet to our secure location. Although all of us enjoy looking at baby pictures, please note that we do not choose any of the models for JOHNSON'S® Brand advertising. JOHNSON'S® Brand hires advertising agencies who in turn work with a variety of different professional talent agencies in selecting the models used for our ads. You might want to contact a reputable modeling agency in your area to pursue your idea of having your child in advertising.

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Our company relies upon our Research and Development Department as well as our advertising agencies to evaluate and develop new products, product improvements, advertising and promotional campaigns on a continual basis.

We also receive many unsolicited ideas from outside the Company. Because we wish to prevent any possible misunderstanding regarding unsolicited suggestions from individuals outside the Company, we have adopted a policy of reviewing only United States–issued patents or official patent publications. In addition, these patented ideas must fall within areas of strategic interests to our company. We cannot accept for review unpatented ideas, advertising slogans, promotional programs, unpublished patent applications, prototypes or models. This policy serves to protect you and your idea.

If you have a United States–issued patent or official patent publication and wish to have us review it, you must sign (and date) and return to us an Agreement for Submission of Patent. A copy of this form can be obtained from our Consumer Information Center, which can be reached toll free at 1-866-565-2229 from 8 a.m. to 8 p.m. EST, Monday through Friday. When you return the signed and dated Agreement for Submission of Patent form, you must also enclose a copy of your patent or patent publication. We will review these materials and advise you if there is any interest.

If we are interested in your patent, we will contact you within 2 months of the date we receive both your signed Agreement and patent or patent publication. Remember that we will not review any patent or patent publication that we receive without an accompanying disclosure agreement.

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Product Usage

You can apply powder as often as necessary, with each diaper change, at bedtime or any time when there's extended exposure to wet diapers. Change your baby's wet and soiled diapers promptly, cleanse the diaper area and allow to dry. Carefully shake a small amount of baby powder into your hand and apply to the diaper area, away from your baby's face. JOHNSON’S® baby powder protects from irritation-causing wetness and leaves skin comfortably dry.

For the best way to change baby’s diaper, watch this video

The natural moisture-absorption qualities of the pure cornstarch in JOHNSON'S® baby powder with aloe & vitamin e pure cornstarch keep your baby’s skin comfortable and dry. The soft texture of this gentle cornstarch baby powder helps keep skin feeling especially fresh and smooth.

WARNING: Keep powder away from child’s face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. For external use only. Close tightly after use. Avoid contact with open flame.

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Baby Care

Swaddle bathing often is recommended for the first few weeks, until the umbilical cord and circumcision, if any, have healed. Wash your baby's hair and body using a gentle baby cleanser, washing the diaper area last.

Watch this video to master the steps to newborn baby bathing:

Learn about proper umbilical cord care in this video.

Related Article: Swaddle Bathing for Newborns

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Touch is one of the first ways parents and babies communicate. Through touch, a baby learns to enjoy the comfort and security of loving and being loved. Baby massage helps enhance the bond begun at birth.

Related Article: Baby Massage

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To keep your baby clean, you really only need to bathe your baby every other day or so. Once your baby is mobile or has discovered the joys of independent eating, daily baths for cleanliness become more of a necessity as well as another opportunity for play! There are many other reasons to take a bath that can include being part of a routine that helps transition a child into a sleep-ready mood. Bathing in a delightfully scented warm bath is a very relaxing way for both parents and baby to slip in to a good night's sleep! A baby bath can also provide a special opportunity to bond with your baby and after bath provides a special time for massage to help ready him for bed. Bedtime routines are essential for good sleep habits, so enjoy this unique time with your baby, particularly at the end of a hectic day.

Use this musical demo as your guide

Related Article: Newborn Sleep

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Your baby is ready for a grown-up tub when she is able to sit up on her own. But remember, never leave your baby unattended in the tub.

Watch these videos to learn how to properly give an infant or a toddler a bath:

Related Article: How to Give Your Baby A Bath

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Most babies get diaper rash at least once in the first 3 years. Babies who are 9 to 12 months old, teething, starting solid food or taking antibiotics are especially vulnerable.

Trapped moisture and friction from movement in a wet or dirty diaper can irritate the skin, causing redness and irritation in the diaper area. Once the skin is damaged, your child's urine and feces can cause further irritation.

Change your baby's diapers as soon as they are soiled. Cleanse your baby's diaper area thoroughly with baby wipes, a wet cloth or a baby-appropriate cleansing lotion. Always wipe from front to back. Pay attention to skin folds and creases — make sure they're thoroughly rinsed and dried. JOHNSON'S® baby powder pure cornstarch gently absorbs excess wetness to keep baby’s skin smooth and dry.

Learn the proper way to change diapers to protect baby from rashes

WARNING: Keep powder away from child’s face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. For external use only. Close tightly after use. Avoid contact with open flame.

Related Article: Diaper Rash Guide

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It's not uncommon for babies to be fussy at the end of the day. It's their way of coping with all the stimulation of their world. Try to create bedtime rituals that your baby will look forward to. Give her a soothing bath, add a massage into her routine and read her a story or play soft music.

For a scientifically proven way to help baby sleep through the night, follow the steps in this video.

Related Article: JOHNSON’S® 4-Step Routine

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Breastfeed frequently — between 8 and 12 times a day after the first 24 hours (you should offer the breast frequently during the first day as well, but the baby may not nurse 8 times). Look for your baby’s hunger cues. Keeping your baby snuggled with her skin against your skin helps encourage her to breastfeed. Wake your baby if more than 3 hours go by from the start of one feeding session to the start of the next.

Let your baby finish nursing on one breast before switching to the other. This will typically take between 10 and 20 minutes (if your baby won’t breastfeed for at least 10 minutes, ask a lactation consultant whether you should pump until your baby nurses longer). Your baby may not nurse on the other side. If she doesn’t, just start on that breast next time. Breastfeeding on demand will stimulate your breasts to produce plenty of milk. Later, your baby can settle into a more predictable routine. But because breast milk is more easily digested than formula, breast-fed babies often eat more frequently than bottle-fed babies.

All babies feed differently. Take your cues from your baby. If your baby is over 1 week old and wetting at least 6 to 8 diapers in a 24-hour period, she is likely getting enough milk no matter his feeding pattern.

Related Article: Breastfeeding Tips

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All babies eat differently — some want to eat a small amount every 1 to 2 hours, others take longer to nurse and only eat every 3 to 4 hours. This also varies as a baby grows and starts eating solid foods, or if he has a growth spurt. The general recommendation for a newborn to eat is between 8 and 12 times in a 24-hour period.

Related Article: Breastfeeding Tips

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Baby massage is a great way to relax your baby before bedtime. Massage JOHNSON'S® BEDTIME® lotion over your baby's entire body to help baby sleep better with NATURALCALM™ essences.

For the scientifically-proven, complete routine, watch this video.

Related Article: JOHNSON’S® 4-Step Routine

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Follow your grandmother's advice, "the only thing you should stick in your ear is your elbow." At your healthcare provider's direction, use an ear bulb syringe, an earwax softener or a swab to clean the outermost portion of your baby's ears.

Related Article: Baby’s Eyes, Ears, Nose & Nails

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Discontinued Products

Following a careful review of strategic options for the business, we decided to discontinue our JOHNSON’S® body care portfolio.

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Discontinuing the JOHNSON’S® body care portfolio was a business decision.

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Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

Learn how we're making JOHNSON’S® products even better for your baby >