Fragrance can enhance the bond between parent and baby.
The Power of Our Gentle Scents
Smell, memory and emotion are intimately connected. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.
However, it’s also important to us that parents feel confident in what they choose to put on their babies’ skin. That’s why we’re disclosing 100% of our fragrance ingredients above 100ppm in our shampoos, washes and lotions.
In many countries, regulators will allow ingredients to be listed simply as “fragrance” on product labels - but we went a step further.
Our fragrances are free of known fragrance allergens.
Johnson’s® standards are among the highest in the industry for fragrance ingredients.
Studies have shown babies bathed with a scented bath product showed 30% more engagement cues with their parents following a bath than babies bathed with unscented products.
The Artistry of Fragrance
We collaborated with the world’s premier fragrance houses to create our new gentle scents and made sure they met our strict purity standards.
Parents were blown away by the new scents we created. 9/10 parents who tested our new baby lotion fragrance liked it.
Key Johnson’s® Fragrances
Fruity/Floral
Our baby shampoo scent contains floral and fruity notes to provide a sparkling, joyful and fresh experience for both you and your baby during bath time.
It contains beautiful floral notes of jasmine, rose and violet that blend together with fruity notes of red berries, grapefruit and pineapple. Powdery and musky notes provide the final touches.
Floral/Powdery
A delicate balance of soft powdery notes, florals and subtle sparkling fresh green and citrus top notes. The heart of the fragrance is built around a trio of Rose, Jasmine and Creamy Iris. The floral notes also work to compliment the oriental, powdery and classic musky notes that round out our baby lotion fragrance.
Fruity/Green
Our baby bath fragrance is centered around fresh fruity notes of green apple, apricot and sparkling orange. It is a timeless scent with a delicate and creamy floral heart of rose, geranium and lily of the valley with notes of strawberry fizz in the background.
Floral/Powdery
Our Bedtime® lotion fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.
Floral/Powdery
Our Bedtime® bath fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note.This combination provides that distinctive calming and soothing baby identity.
Citrus/Floral
The effervescent fragrance of our Top-To-Toe™ Hair & Body Baby Bath shines with sparkling citrus notes, which are blended with mouthwatering fruits for an energizing effect. Dewy florals like freesia and lily of the valley are merged with tender musks and amber for a soft lingering experience.
Fruity/Floral
A delightful blend of fresh, orchard fruits like peach and apple give the our Cottontouch™ Face & Body Lotion scent a bright, fruity twinkle. Adding a nostalgic sense of comfort and joy are soft, creamy touches of coconut milk, vanilla and a hint of marshmallow!
Fruity/Floral
A delightful blend of fresh, orchard fruits like peach and apple give the our Cottontouch™ Top-To-Toe™ Bath scent a bright, fruity twinkle. Adding a nostalgic sense of comfort and joy are soft, creamy touches of coconut milk, vanilla and a hint of marshmallow!
The fragrance ingredients in our baby products follow International Fragrance Association (IFRA) global standards and our 5-step safety assurance process. In addition, our ingredients have been screened by two independent evaluators (Underwriter's Laboratory and the EWG).
Both concluded that Johnson’s® fragrances are gentle for even the most delicate baby skin.
Study References: *List of fragrance allergens as identified by the Scientific Committee on Consumer Safety of the European Commission. 2012.[Reference Citation]European Commission Website, Scientific Committee on Consumer Safety. http://ec.europa.eu/health/scientific_committees/consumer_safety/docs/sc... Table 13.1, 2012. **White-Traut R, Watanabe K, Wiegand B, et al. Behavioral and neurohormonal responses of mothers and their children during two bath conditions. Poster presented at: University of Illinois at Chicago College of Nursing. 2004